International consulting for building tech

International Growth and Commercial Acceleration

I help lighting, HVAC, electrical distribution and building tech companies expand internationally, strengthen channels, and accelerate revenue with scalable go to market playbooks.

20 plus years cross border leadership
P and L ownership and KPI governance
Europe, North America, MENA
Selected outcomes
+38%
MENA revenue growth in 12 months
+18%
YoY growth building the Italy entity
20%
Cost reduction while preserving service quality

Figures refer to prior executive roles and leadership outcomes.

What you get

A clear commercial blueprint, an execution roadmap, and an operating cadence that turns strategy into measurable progress in weeks, not quarters.

Market entry Channel design Sales enablement Operating model

Services

Engagements designed for fast traction and scalable, repeatable growth.

International expansion

  • Market selection and entry strategy
  • GTM architecture, offer packaging, positioning
  • Pricing logic and commercial structure

Channel and distributor networks

  • Distributor strategy and territory design
  • Partner governance, incentives, enablement
  • Key account acceleration and pipeline discipline

Sales redesign

  • Org design, roles, coverage model
  • CRM hygiene, KPIs, forecast cadence
  • Coaching and performance routines

Operating model

  • Lean process redesign and cost control
  • Cross functional execution sprints
  • Governance, rituals, decision loops

Industries

  • Lighting and architectural lighting
  • HVAC and electrical distribution
  • Building tech and smart buildings

Approach

A pragmatic model that delivers quick wins, then institutionalizes what works.

Four step engagement

1 Discovery

Objectives, constraints, stakeholders, baseline performance.

2 Diagnostic

Pipeline, channel, pricing, org, operating cadence, quick wins.

3 Playbook

GTM architecture, KPI model, enablement materials, governance.

4 Execution sprints

Weekly rhythm, owners, milestones, iteration, measurable outcomes.

Typical deliverables

  • Market and channel blueprint
  • Commercial dashboard and KPI cadence
  • Sales coverage model and operating rhythm
  • 90 day execution roadmap

Case snapshots

Short examples of outcomes and value creation themes.

Market activation

MENA growth engine built via partnership sprints, hub setup, and rapid iteration of the commercial model.

Outcome: plus 38 percent revenue growth in 12 months, then plus 51 percent in the following period

Entity build

Italy subsidiary from zero with GTM refinements, team build, and stronger customer experience loops.

Outcome: consistent plus 18 percent YoY growth and improved customer NPS

Efficiency and governance

Lean redesign focused on eliminating waste, tightening governance, and protecting service quality.

Outcome: 20 percent cost reduction while maintaining service levels

What clients typically hire me for

  • New country entry and first distributor network
  • Channel conflict resolution and territory redesign
  • Sales performance turnaround and forecast reliability
  • Operating cadence to scale execution

Testimonials

“Clear strategy, fast execution, and a cadence that kept teams aligned week after week. We saw traction earlier than expected.”

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News

Articles designed to be reused as LinkedIn posts.

UAE Entity setup GCC

How to create a business entity in the UAE

A practical checklist: structure, banking, timelines, and pitfalls.

Read
USA Incorporation Go to market

How to incorporate in the US

Delaware vs operating state, entity type, and a clean setup.

Read
UAE Entity setup GCC

How to create a business entity in the UAE

Setting up in the UAE is simple only when the structure is correct from day one.

1 Choose the right setup
Mainland, Free Zone, or offshore depends on where you sell, local contracts, and banking requirements.

2 Define activities and licensing
The license activity determines what you can invoice. Getting it wrong causes delays and compliance issues.

3 Governance and signing powers
Clarify shareholding, signing authority, and bank account control early.

4 Banking preparation
Banks often become the critical path. Prepare a clean business story, pipeline, and ownership transparency.

5 Execution timeline
Name approval, license, visa, office, bank, invoicing readiness. Plan dependencies to avoid stalls.

If useful, I can provide an execution template and a 30 60 90 day plan tailored to your case.

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USA Incorporation Go to market

How to incorporate in the US

Incorporation is not just paperwork. It becomes the backbone of governance, fundraising, and go to market.

1 Choose the state for the right reason
Delaware is standard for investors, but the operating state can dominate compliance and taxes.

2 Select the correct entity type
LLC and C Corp are common paths. The right choice depends on fundraising, taxation, and ownership structure.

3 Set foundations properly
EIN, bylaws or operating agreement, cap table, bank account, accounting setup, compliance cadence.

4 Think sell ready early
Clean governance, contracts, invoicing, and documented decisions reduce friction when scaling.

5 Avoid common mistakes
Optimizing for speed over structure creates rework, costs, and credibility issues later.

If useful, I can share a launch kit and a checklist to avoid the most common mistakes.

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FAQ

Quick answers to the questions buyers usually ask.

How long is a typical engagement

Common formats are a 2 to 4 week diagnostic, then 6 to 12 weeks of execution sprints with governance.

Do you work with founders or corporate leadership

Both. I support founders and CEOs as well as regional leadership teams needing acceleration and operating discipline.

What is the first tangible output

A prioritized blueprint and a 90 day roadmap with owners, milestones, KPIs, and a weekly execution rhythm.

Can you support distributor selection

Yes, from ideal partner profile through selection, onboarding, governance, and enablement.

Contact

Let’s discuss your growth plan in 30 minutes.

Direct

Lighting HVAC Distribution Building tech

Message

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